Our Team
Oliver Burton
MD
Oliver is a proven business leader with over 20 years experience helping businesses of all shapes and sizes to become more successful and achieve their goals. Oliver’s core role is to focus on our operational excellence and delivering the organisations highly ambitious growth strategy.
Nigel Morris
Commercial Director
Nigel is a highly experienced commercial lead, whose career has always gravitated around his passion for all things with 2 or 4 wheels. Specific highlights include key commercial roles at Tridex, Lucas Oils, VP Fuels and LA Supertrux (a company he founded). Nigel’s role is to oversee our growth strategy and to ultimately exceed their expectations.
Matthew Bromilow
Technical Director
Matt is a highly experienced business intelligence specialist, whose achievements have always been to reset expectations. Specific highlights include designing, developing and implementing numerous tech solutions for fast growth clients and developing Automotive Insights propriety technology platform. Matt’s role is to oversee all of our tech and data science products and solutions.
Nick Richardson
NED
Nick is both an automotive stalwart and disruptive market intelligence entrepreneur. Specific highlights include overseeing the development of ExxonMobil’s brand & partnership strategy, and taking The Insights Family from idea to become a multi-award winning and multimillion pound company.
Chris Ashton-Green
Advisory Board
Chris is an automotive stalwart and digital pioneer. Specific highlights include stints at Smith Knight Fay, Usedcardiscount.com and ultimately founder of Regit.cars. Chris’s role is to advise the leadership team across all aspects of the business.
Helen Bashford-Malkie
Advisory Board
: Helen is an experienced engineer and business leader in the automotive and motorsport industries. Specific highlights include MD at Lola Heritage, Group CEO at Chevron Racing Cars, a Non-Exec at Motorsport UK and an Ambassador at H&H Classic Car Auctions. Helen’s role is to advise the leadership team across all aspects of the business.
Paul Smith
Advisory Board
Dr. Paul Smith is a senior lecurer at MMU and integrates advanced research with technology-enhanced learning to drive innovation in science education. His work combines data-driven insights and adaptive learning technologies to create impactful, student-centered experiences.
Tom Cheesewright
Advisory Board
Tom is a renowned keynote speaker, futurist and author specializing in the automotive industry, Specific highlights include Published author, Go-to expert for BBC, Sky, Channel 4 and having even worked for NASA. Tom’s role is to advise the leadership team across all aspects of the business.
Ian Penny
Advisory Board
Ian is an aftermarket guru, who has being a pioneer in data and technology which the sector utilise. Specific highlights include leading Tridex Systems and MAM Software salesforce and as co-founder of Factor Sales. Ian’s role is to advise the leadership team across all aspects of the business.
Carol Brown
Advisory Board
Carol is not only the Head of Greater Manchester Business School but a heavily seasoned professional. Specific highlights include senior leadership roles with N Brown, BBC and Royal London. Carol’s role is to advise the leadership team across all aspects of the business.
Joel Newman
Advisory Board
Joel is an innovative industry media and pr veteran. Specific highlights include a stint at Unity Media before finding Accelerate PR a full services marketing and pr agency who specialise in the automotive industry. Joel’s role is to advise the leadership team across all aspects of the business.
Richard West
Advisory Board
Richard draws on decades of high-performance leadership in Formula 1 and business to deliver data-informed insights on teamwork, change, and innovation. His research-driven approach and use of real-world technology applications empower global brands to achieve peak performance.
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